Included Within the Silver Option

This is a coached course that follows the 10 X 10 structure of the book Be Yourself Sales

  • Content

    Ten steps, each containing 10 activities = 100 text passages, 100 videos, 100 activities. Walk step-by-step through an easy to follow the proven framework.

  • Outcomes

    Everything you need to sell your services without selling your soul - to get more clients that your heart desires.

  • Coaching

    One-to-one coaching with Peter Brodie. There are six half-day sessions are held by video call, focused on your individual business.

Course curriculum

  • 1

    Welcome to the course!

    • How to use this course

    • Introduction to Be Yourself Sales

    • Please, answer these questions so I can tailor to your requirements.

  • 2

    Chapter One - Building Brands

    • Building Brands - Introduction

    • Identify your market - Reading

    • Identify your market - Video

    • Identify your market - Activity

    • Define your client - Reading

    • Define your client - Video

    • Define your client - Activitiy

    • Understand their situation - Reading

    • Understand their situation - Video

    • Understand their situation - Activity

    • Define your services - Reading

    • Define your services - Video

    • Define your services - Activity

    • Pinpoint the benefit - Reading

    • Pinpoint the benefit - Video

    • Pinpoint the benefit - Activity

    • Articulate the outcomes - Reading

    • Articulate the outcomes - Video

    • Articulate the outcomes - Activity

    • Categorise the outcomes - Reading

    • Categorise the outcomes - Video

    • Categorise the outcomes - Activity

    • Explain your purpose - Reading

    • Explain your purpose - Video

    • Explain your purpose - Activity

    • Build your brand - Reading

    • Build your brand - Video

    • Build your brand - Activity

    • Practice having discussions - Reading

    • Practice having discussions - Video

    • Practice having discussions - Activity

    • Check you have done the work - Building Brands

  • 3

    Chapter Two - Constructing Credibility

    • Constructing Credibility - Introduction

    • Get yourself sorted - Reading

    • Get yourself sorted - Video

    • Get yourself sorted - Activity

    • Establish a presence - Reading

    • Establish a presence - Video

    • Establish a presence - Activity

    • Create standard materials - Reading

    • Create standard materials - Video

    • Create standard materials - Activity

    • Design a logo - Reading

    • Design a logo - Video

    • Design a logo - Activity

    • Set your Standards - Reading

    • Set your standards - Video

    • Set your standards - Activity

    • Go beyond expectations - Reading

    • Go beyond expectations - Video

    • Go beyond expectations - Activity

    • Produce recurring materials - Reading

    • Produce recurring materials - Video

    • Produce recurring materials - Activity

    • Raise your profile - Reading

    • Raise your profile - Video

    • Raise your profile - Activity

    • Change your paradigms - Reading

    • Change your paradigms - Video

    • Change your paradigm - Activity

    • Design your sales cycle - Reading

    • Design your sales cycle - Video

    • Design your sales cycle - Activity

    • Check you have done the work - Constructing Credibility

  • 4

    Chapter Three - Positioning Pricing

    • Positioning Pricing - Introduction

    • Calculate economic outcomes - Reading

    • Calculate economic outcomes - Video

    • Monetise effectiveness outcomes - Reading

    • Monetise effectiveness outcomes - Video

    • Monetise efficiency outcomes - Reading

    • Monetise efficiency outcomes - Video

    • Monetise emotional outcomes - Reading

    • Monetise emotional outcomes - Video

    • Monetise environment outcomes - Reading

    • Monetise environmental outcomes - Video

    • Calculate client ROI - Reading

    • Calculate client ROI - Video

    • Calculate client ROI - Activity

    • Invoice after work - Reading

    • Invoice after work - Video

    • Invoice during work - Reading

    • Invoice during work - Video

    • Invoice before work - Reading

    • Invoice before work - Video

    • Invoice for work - Activity

    • Consider offering discounts - Reading

    • Consider offering discounts - Video

    • Consider offering discounts - Activity

    • Check you have done the work - Positioning Pricing

  • 5

    Chapter Four - Managing Marketing

    • Managing Marketing - Introduction

    • Focus your marketing - Reading

    • Focus your marketing - Video

    • Focus your marketing - Activity

    • Create marketing materials - Reading

    • Create marketing materials - Video

    • Create marketing materials - Activity

    • Connect with friends - Reading

    • Connect with friends - Video

    • Connect with friends - Activity

    • Meet new people - Reading

    • Meet new people - Video

    • Meet new people - Activity

    • Network through LinkedIn - Reading

    • Network through LinkedIn - Video

    • Network through LinkedIn - Activity

    • Ask for referrals - Reading

    • Ask for referrals - video

    • Ask for referrals - Activity

    • Write a book - Reading

    • Write a book - Video

    • Write a book - Activity

    • Use powerful webinars - Reading

    • Use powerful webinars - Video

    • Use powerful webinars - Activity

    • Manage your marketing - Reading

    • Manage your marketing - Video

    • Manage your marketing - Activity

    • Check your readiness - Reading

    • Check your readiness - Video

    • Check your readiness - Activity

  • 6

    Chapter Five - Commencing Conversations

    • Commencing Conversations - Introduction

    • Ditch the pitch - Reading

    • Ditch the pitch - Video

    • Establish warm rapport - Reading

    • Establish warm rapport - Video

    • Dance with them - Reading

    • Dance with them - Video

    • Project steadfast confidence - Reading

    • Project steadfast confidence - Video

    • Listen to them - Reading

    • Listen to them - Video

    • Uncover their needs - Reading

    • Uncover their needs - Video

    • Establish an interest - Reading

    • Establish an interest - Video

    • State your interest - Reading

    • State your interest - Video

    • Confirm shared interest - Reading

    • Confirm shared interest - Video

    • Agree next steps - Reading

    • Agree next steps - Video

    • Commencing Conversations - Activity

  • 7

    Chapter Six - Preparing Proposals

    • Preparing Proposals - Introduction

    • Demonstrate you understand - Reading

    • Demonstrate you understand - Video

    • State the objectives - Reading

    • State the objectives - Video

    • Set the targets - Reading

    • Set the targets - Video

    • Quantify financial benefits - Reading

    • Quantify financial benefits - Video

    • Describe the methodology - Reading

    • Describe the methodology - Video

    • Provide the options - Reading

    • Provide the options - Video

    • Establish the timescales - Reading

    • Establish the timescales - Video

    • Agree on accountabilities - Reading

    • Agree on accountabilities - Video

    • Get authorisation - Reading

    • Get authorisation - Video

    • Check the document - Reading

    • Check the document - Video

    • Preparing Proposals - Activity

  • 8

    Chapter Seven - Winning Work

    • Winning work - Introduction

    • Believe in yourself - Reading

    • Identify their style - Reading

    • Visualise the meeting - Reading

    • Plan the conversation - Reading

    • Brace for objections - Reading

    • Be a salesperson - Reading

    • Avoid these things - Reading

    • Empathise, don't sympathise - Reading

    • Say the price - Reading

    • Close the deal - Reading

    • Winning work - Activity

  • 9

    Chapter Eight - Planning Progress

    • Planning Progress - Introduction

    • Define the big goal - Reading

    • Set the deadline - Reading

    • Define the milestones - Reading

    • Plan the activities - Reading

    • Identify the dependencies - Reading

    • Manage the risks - Reading

    • Planning Progress - Activity

    • Implement management systems - Reading

    • Take decisive action - Reading

    • Check on progress - Reading

    • Deal with problems - Reading

    • Implement management systems - Activity

  • 10

    Chapter Nine - Personal Power

    • Personal Power - Introduction

    • Use empowering words - Reading

    • Pursue balanced wellbeing - Reading

    • Get up early - Reading

    • Get some exercise - Reading

    • Wear good clothes - Reading

    • Eat nutritious food - Reading

    • Go to sleep - Reading

    • Learn from failure - Introduction

    • Keep on going - Reading

    • Empty your mind - Introduction

  • 11

    Chapter 10 - Appreciating Adventuress

    • Appreciating Adventures - Introduction

    • Understand your why - Reading

    • Walk the path - Reading

    • Do not worry - Reading

    • Enjoy the music - Reading

    • Appreciate the seasons - Reading

    • Ask these questions - Reading

    • Overcome your obsessions - Reading

    • Relinquish your control - Reading

    • Search for happiness - Reading

    • Live your life - Reading