Included Within the Gold Option

This is a coached course that follows the 10 X 10 structure of the book Be Yourself Sales

  • Content

    Ten steps, each containing 10 activities = 100 text passages, 100 videos, 100 activities. Walk step-by-step through an easy to follow the proven framework.

  • Outcomes

    Everything you need to sell your services without selling your soul - to get more clients that your heart desires.

  • Coaching

    One-to-one coaching with Peter Brodie. A one-hour session held fortnightly by video call, that focuses on your individual business.

Buy Your Gold Subscription Now

Learn how to get more clients that's natural and authentic. Your subscription can be cancelled at any time.

Course curriculum

  • 1

    Welcome to the course!

    • How to use this course

    • Introduction to Be Yourself Sales

    • Please, answer these questions so I can tailor to your requirements.

  • 2

    Chapter One - Building Brands

    • Building Brands - Introduction

    • Identify your market - Reading

    • Identify your market - Video

    • Identify your market - Activity

    • Define your client - Reading

    • Define your client - Video

    • Define your client - Activitiy

    • Understand their situation - Reading

    • Understand their situation - Video

    • Understand their situation - Activity

    • Define your services - Reading

    • Define your services - Video

    • Define your services - Activity

    • Pinpoint the benefit - Reading

    • Pinpoint the benefit - Video

    • Pinpoint the benefit - Activity

    • Articulate the outcomes - Reading

    • Articulate the outcomes - Video

    • Articulate the outcomes - Activity

    • Categorise the outcomes - Reading

    • Categorise the outcomes - Video

    • Categorise the outcomes - Activity

    • Explain your purpose - Reading

    • Explain your purpose - Video

    • Explain your purpose - Activity

    • Build your brand - Reading

    • Build your brand - Video

    • Build your brand - Activity

    • Practice having discussions - Reading

    • Practice having discussions - Video

    • Practice having discussions - Activity

    • Check you have done the work - Building Brands

  • 3

    Chapter Two - Constructing Credibility

    • Constructing Credibility - Introduction

    • Get yourself sorted - Reading

    • Get yourself sorted - Video

    • Get yourself sorted - Activity

    • Establish a presence - Reading

    • Establish a presence - Video

    • Establish a presence - Activity

    • Create standard materials - Reading

    • Create standard materials - Video

    • Create standard materials - Activity

    • Design a logo - Reading

    • Design a logo - Video

    • Design a logo - Activity

    • Set your Standards - Reading

    • Set your standards - Video

    • Set your standards - Activity

    • Go beyond expectations - Reading

    • Go beyond expectations - Video

    • Go beyond expectations - Activity

    • Produce recurring materials - Reading

    • Produce recurring materials - Video

    • Produce recurring materials - Activity

    • Raise your profile - Reading

    • Raise your profile - Video

    • Raise your profile - Activity

    • Change your paradigms - Reading

    • Change your paradigms - Video

    • Change your paradigm - Activity

    • Design your sales cycle - Reading

    • Design your sales cycle - Video

    • Design your sales cycle - Activity

    • Check you have done the work - Constructing Credibility

  • 4

    Chapter Three - Positioning Pricing

    • Positioning Pricing - Introduction

    • Calculate economic outcomes - Reading

    • Calculate economic outcomes - Video

    • Monetise effectiveness outcomes - Reading

    • Monetise effectiveness outcomes - Video

    • Monetise efficiency outcomes - Reading

    • Monetise efficiency outcomes - Video

    • Monetise emotional outcomes - Reading

    • Monetise emotional outcomes - Video

    • Monetise environment outcomes - Reading

    • Monetise environmental outcomes - Video

    • Calculate client ROI - Reading

    • Calculate client ROI - Video

    • Calculate client ROI - Activity

    • Invoice after work - Reading

    • Invoice after work - Video

    • Invoice during work - Reading

    • Invoice during work - Video

    • Invoice before work - Reading

    • Invoice before work - Video

    • Invoice for work - Activity

    • Consider offering discounts - Reading

    • Consider offering discounts - Video

    • Consider offering discounts - Activity

    • Check you have done the work - Positioning Pricing

  • 5

    Chapter Four - Managing Marketing

    • Managing Marketing - Introduction

    • Focus your marketing - Reading

    • Focus your marketing - Video

    • Focus your marketing - Activity

    • Create marketing materials - Reading

    • Create marketing materials - Video

    • Create marketing materials - Activity

    • Connect with friends - Reading

    • Connect with friends - Video

    • Connect with friends - Activity

    • Meet new people - Reading

    • Meet new people - Video

    • Meet new people - Activity

    • Network through LinkedIn - Reading

    • Network through LinkedIn - Video

    • Network through LinkedIn - Activity

    • Ask for referrals - Reading

    • Ask for referrals - video

    • Ask for referrals - Activity

    • Write a book - Reading

    • Write a book - Video

    • Write a book - Activity

    • Use powerful webinars - Reading

    • Use powerful webinars - Video

    • Use powerful webinars - Activity

    • Manage your marketing - Reading

    • Manage your marketing - Video

    • Manage your marketing - Activity

    • Check your readiness - Reading

    • Check your readiness - Video

    • Check your readiness - Activity

  • 6

    Chapter Five - Commencing Conversations

    • Commencing Conversations - Introduction

    • Ditch the pitch - Reading

    • Ditch the pitch - Video

    • Establish warm rapport - Reading

    • Establish warm rapport - Video

    • Dance with them - Reading

    • Dance with them - Video

    • Project steadfast confidence - Reading

    • Project steadfast confidence - Video

    • Listen to them - Reading

    • Listen to them - Video

    • Uncover their needs - Reading

    • Uncover their needs - Video

    • Establish an interest - Reading

    • Establish an interest - Video

    • State your interest - Reading

    • State your interest - Video

    • Confirm shared interest - Reading

    • Confirm shared interest - Video

    • Agree next steps - Reading

    • Agree next steps - Video

    • Commencing Conversations - Activity

  • 7

    Chapter Six - Preparing Proposals

    • Preparing Proposals - Introduction

    • Demonstrate you understand - Reading

    • Demonstrate you understand - Video

    • State the objectives - Reading

    • State the objectives - Video

    • Set the targets - Reading

    • Set the targets - Video

    • Quantify financial benefits - Reading

    • Quantify financial benefits - Video

    • Describe the methodology - Reading

    • Describe the methodology - Video

    • Provide the options - Reading

    • Provide the options - Video

    • Establish the timescales - Reading

    • Establish the timescales - Video

    • Agree on accountabilities - Reading

    • Agree on accountabilities - Video

    • Get authorisation - Reading

    • Get authorisation - Video

    • Check the document - Reading

    • Check the document - Video

    • Preparing Proposals - Activity

  • 8

    Chapter Seven - Winning Work

    • Winning work - Introduction

    • Believe in yourself - Reading

    • Identify their style - Reading

    • Visualise the meeting - Reading

    • Plan the conversation - Reading

    • Brace for objections - Reading

    • Be a salesperson - Reading

    • Avoid these things - Reading

    • Empathise, don't sympathise - Reading

    • Say the price - Reading

    • Close the deal - Reading

    • Winning work - Activity

  • 9

    Chapter Eight - Planning Progress

    • Planning Progress - Introduction

    • Define the big goal - Reading

    • Set the deadline - Reading

    • Define the milestones - Reading

    • Plan the activities - Reading

    • Identify the dependencies - Reading

    • Manage the risks - Reading

    • Planning Progress - Activity

    • Implement management systems - Reading

    • Take decisive action - Reading

    • Check on progress - Reading

    • Deal with problems - Reading

    • Implement management systems - Activity

  • 10

    Chapter Nine - Personal Power

    • Personal Power - Introduction

    • Use empowering words - Reading

    • Pursue balanced wellbeing - Reading

    • Get up early - Reading

    • Get some exercise - Reading

    • Wear good clothes - Reading

    • Eat nutritious food - Reading

    • Go to sleep - Reading

    • Learn from failure - Introduction

    • Keep on going - Reading

    • Empty your mind - Introduction

  • 11

    Chapter 10 - Appreciating Adventuress

    • Appreciating Adventures - Introduction

    • Understand your why - Reading

    • Walk the path - Reading

    • Do not worry - Reading

    • Enjoy the music - Reading

    • Appreciate the seasons - Reading

    • Ask these questions - Reading

    • Overcome your obsessions - Reading

    • Relinquish your control - Reading

    • Search for happiness - Reading

    • Live your life - Reading